LINE MAN Wongnai today launched “Wongnai Genie,” an AI assistant for restaurants developed by Thais for Thais. Built on a deep understanding of Thailand’s restaurant businesses and data from across the LINE MAN Wongnai ecosystem, Wongnai Genie acts like a 24/7 virtual restaurant manager, providing insights and recommendations to help restaurant owners make better business decisions. The service is now being gradually rolled out for free to restaurants using Wongnai POS.
Wongnai Genie offers a range of features covering key aspects of restaurant management, including business performance overview, which brings together sales data, analyzes costs and profits across channels, and retrieves reports from the system; customer and sales insights, such as best-selling menus and peak service hours; and restaurant management planning, including staff scheduling based on sales patterns. It also helps increase sales and reduce costs through promotional recommendations and cost-management suggestions, giving restaurant owners a clearer view of their business and making day-to-day decision-making easier.
Ekaluck Viriyakovithya, Managing Director of Merchant Digital Solutions, and Tanapol Nearunchorn, Vice President of Engineering at LINE MAN Wongnai, who lead the development of Wongnai Genie, said:
“For many small business owners, using data to manage their restaurants can be challenging because it requires both the right tools and data analysis skills. AI can help break down this barrier by allowing restaurants to work with their data through natural-language conversations, giving SME restaurants access to the benefits of Big Data in ways similar to larger brands.
“For example, restaurants can forecast sales and use these insights to schedule staff during peak periods, or plan ingredient purchases based on expected demand to reduce costs from food waste.
“We developed Wongnai Genie to turn data into actionable insights that restaurants can use to make decisions and manage their businesses more effectively. It is currently being gradually rolled out to selected Wongnai POS merchants through Wongnai POS Web Owner and the Wongnai POS Manager application. We are also developing future capabilities, including benchmarking performance against similar restaurants, analyzing customer behavior through CRM data, and automating menu, pricing and promotional management across Wongnai POS and LINE MAN.”
One of the brands currently using Wongnai Genie is BEARHOUSE, a Thai bubble tea and dessert brand with more than 80 branches nationwide. The brand participated in the trial of Wongnai Genie, demonstrating how AI can be applied to restaurant business management and helping its team make more effective use of data for decision-making.
Karn–Attakorn Rattanarom, Founder and CEO of BEARHOUSE and SUNSU, said:
“BEARHOUSE currently operates more than 80 branches nationwide and sells 6.4 million cups per year, making the management of sales, staffing and inventory increasingly complex. After trialing Wongnai Genie, our team was able to use it to analyze sales in greater depth, calculate costs and profits, and manage inventory across branches. This helped improve operational efficiency by approximately 15%, reduce costs associated with raw material waste by around 20%, and save an average of one hour of front-of-house staff time per day. We estimate that this could reduce working hours by more than 15,000 hours per year in the future.”
Wongnai Genie aims to eventually provide more than 520,000 restaurants with free access, expanding opportunities for Thai businesses of all sizes to access and apply AI in their operations. The service is currently being gradually rolled out to selected Wongnai POS merchants through Wongnai POS Web Owner and the Wongnai POS Manager application.
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LINE MAN Wongnai’s Corporate Communication team: pr@lmwn.com
