Ekaluck Viriyakovithya is the Managing Director of Merchant Digital Solutions at LINE MAN Wongnai. He leads the strategy and operations of merchant-facing platforms, building the digital infrastructure Thai merchants rely on to run their businesses. Under his leadership, Wongnai POS has scaled to serve merchants nationwide and is now the #1 digital solutions for merchants in Thailand.
As one of the earliest members of Wongnai, Ekaluck has been central to the company’s evolution from a food review platform into a leading lifestyle platform. He led the integration that brought the merchant network onto on-demand delivery following the merger with LINE MAN.
He now leads the continued expansion of Wongnai POS, including the integration of acquisitions such as FoodStory, a Thai POS startup, and JERA Cloud, a management system for beauty and dental clinics. His focus is on digitizing the industries that quietly power Thailand’s economy.
Ekaluck holds a Master of Science in Marketing from Thammasat University and a Bachelor of Engineering in Electrical and Electronics Engineering from Chulalongkorn University.
Executive Portrait
